Nina Mohimi

WHAT I DO FOR INTERNATIONAL BRANDS & RETAIL

• supporting large scale transformational projects, like rebrandings.

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• develop communication strategies for consumer brands, refine social media content strategy and creation based on consumer trends.

 

• product & packaging innovation workshops for NPD and product managers.

 

• organize research field trips abroad for trend inspiration.

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WHAT I DO FOR FOOD BRANDS, HOSPITALITY & RESTAURANTS:

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• innovation and trend workshops with a focus on creating new ideas for more reach & visitors.

 

• create and develop recipes made to enhance shareability on social media.

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• consult on non alcoholic beverage options and pairings.

 

• develop campaigns (social media, newsletter,...) for more customer loyalty. 

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WHAT I DO FOR FOOD MEDIA, TRADE SHOWS & AGENCIES:

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• write articles & interviews on consumer f&b  trends.

 

• moderate, curate topics & guests for panels and discussion rounds at f&b events and trade shows.

 

• deliver keynote presentations and tastings on f&b trends for marketing teams and pr agencies.

 

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& PURELY OUT OF PASSION I DO STUFF LIKE:

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• co-created and hosted "foodcamp vie" the largest annual german speaking food influencer conference 2012-2015.

 

• co-created the awarded non-profit "taste austria" 2014 a platform to highlight small artisan producers all over austria on a digital map. later gifted on through a female empowerment bid with an austrian newspaper. 

 

• co-created a refugee initiative "hosten statt posten" in 2015 that resulted in the restaurant "habibi & hawara".

 

• co-created the non profit initiative "vorfreude.kaufen" in 2020. a platform to support restaurant during lockdown (generated around eur 800k in vouchers).

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