trend research, creative concepts & communication strategies for the hospitality, culinary, f&b industry and food media.
phone +43 660 60 333 11
location vienna, AT
COMMUNICATION MEETS F&B TRENDS
i'm a textrovert food & beverage marketing expert with a unique combination of 20+ years in-depth knowledge of consumer behaviour, campaign management, brand communication, hospitality, gastronomy, retail and f&b trends.
I LOVED WORKING WITH BRANDS, LIKE
REWE | Barilla DE & AT | Tabasco | Wasa DE | Pona | Agrana Fruit | Österreich Werbung | NÖM | LinkedIn | Disney Interactive | Eames Office | Korn/Ferry HQ Los Angeles | Red Bull Media House | Ströck Brot | Greenpeace | A1 Telekom | Drei Austria | Dr. Schär | Spitz | Hofer KG | Landwirtschaftskammer | WIFI Wien | Technikum Wien | Honigmayr | Dr. Hauschka | Moët Hennessy ... & many more
WHAT I DO FOR INTERNATIONAL BRANDS & RETAIL
supporting large scale transformational projects, like rebrandings.
develop communication strategies for consumer brands, refine social media content strategy and creation based on consumer trends.
product & packaging innovation workshops for NPD and product managers.
organize research field trips abroad for trend inspiration.
WHAT I DO FOR FOOD BRANDS, HOSPITALITY & RESTAURANTS:
innovation and trend workshops with a focus on creating new ideas for more reach & visitors.
create and develop recipes made to enhance shareability on social media.
consult on non alcoholic beverage options and pairings.
develop campaigns (social media, newsletter,...) for more customer loyalty.
WHAT I DO FOR FOOD MEDIA, TRADE SHOWS & AGENCIES:
write articles & interviews on consumer f&b trends.
moderate, curate topics & guests for panels and discussion rounds at f&b events and trade shows.
deliver keynote presentations and tastings on f&b trends for marketing teams and pr agencies.
& PURELY OUT OF PASSION I DO STUFF LIKE:
co-created and hosted "foodcamp vie" the largest annual german speaking food influencer conference 2012-2015.
co-created the awarded non-profit "taste austria" 2014 a platform to highlight small artisan producers all over austria on a digital map. later gifted on through a female empowerment bid with an austrian newspaper.
co-created a refugee initiative "hosten statt posten" in 2015 that resulted in the restaurant "habibi & hawara".
co-created the non profit initiative "vorfreude.kaufen" in 2020. a platform to support restaurant during lockdown (generated around eur 800k in vouchers).
“we could not think of any women in the culinary sector for our panels"
next time someone says that, feel free to share this link i created with a detailed work-in-prograss spreadsheet that features 200+ international and national women in the f&b and hospitality business.
all of them deserve a stage.
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