i'm a textrovert food & beverage expert.
my unique knowledge about consumer behaviour, brand loyalty and f&b trends allow me to be a firestarter for consumer communication campaigns, f&b trend innovation and creative culinary concepts for companies and the hospitality industry.
i also provide strategic guidance for F&B brands during large scale mergers and rebranding projects.
i advise food industry companies, new brands, food media and f&b start-ups. i support companies and brands to find new messages in order to connect with their audience and create a memorable presence in real life.
occasionally I also write articles about consumer food & beverage trends for various media outlets.
i combine extensive knowledge of F&B and retail trends, consumer needs, social values and shopping behaviour with more than 20 years of work experience in creative marketing, strategic brand development and campaign management.
together with partners i also developed and funded several passion projects, such as vorfreude.kaufen, foodcamp vienna, hosten statt posten, taste austria,...
f&b innovation workshops
strategy & communication
- pop-up & event concepts
custom f&b trend content
ideas. lots of ideas.
LOVED WORKING WITH
REWE | BARILLA | TABASCO | Wasa | PONA | Agrana Fruit | Österreich Werbung | NÖM| LinkedIn | Disney Interactive | Eames Office | Korn/Ferry HQ Los Angeles | Red Bull Media House | Ströck Brot | Greenpeace | A1 Telekom | Drei Austria | Dr. Schär |Landwirtschaftskammer | Garnier | WIFI Wien | Technikum Wien | Dr. Hauschka | ... & many more