Brand Strategy Workshops | Ideas & Conceptual Design for memorable culinary projects and events |
F& B Trends content, articles & reports |
Inspiration & Scouting for Innovation Workshops & trips | Brand Loyalty Concepts | F&B Newsletter Content
I advise food industry companies, brands, f&b media and start-ups.
I combine extensive knowledge of F&B and retail trends, consumer needs, new area of social values and shopping behaviour with more than 20 years of work experience in creative marketing, strategic brand development and campaign management.
My background involves a lot of (re)creating emotional brand loyalty by adding purpose and relevance to campaigns, marketing activities and product messages.
In recent years I've been supporting transformational projects, like mergers and rebrandings in the food industry to make sure that strategic vision, purpose and timing are met.
Clients, Projects &
REWE Austria | BARILLA Austria | BARILLA Germany | TABASCO Austria | Wasa Germany | PONA | Agrana Fruit | Österreich Werbung | NÖM| LinkedIn | Disney Interactive | Eames Office | Korn/Ferry HQ Los Angeles | Red Bull Media House | Ströck Brot | Greenpeace | A1 Telekom | Drei Hutchison Austria | Dr. Schär |Landwirtschaftskammer |Garnier | WIFI Wien | Technikum Wien | Dr. Hauschka | ...
Vorfreude.Kaufen | Hosten statt Posten | Taste Austria | FoodCamp Vienna | Coolinary Talks| ...