My current services are:

Brand Strategy Workshops 

Ideas  Food & Beverage Trends 
Purpose & Transformation Projects 

 Inspiration   Brand Loyalty

Event Concepts    Content Concepts Newsletter Content  Creative Initiatives


advise food industry companies,
and start-ups.

I combine extensive knowledge of F&B and retail trends, consumer needs, new area of social values and shopping behaviour with more than 20 years of work experience in creative marketing, strategic brand development and campaign management.

My background involves a lot of  (re)creating emotional brand loyalty by adding purpose and relevance to campaigns, marketing activities and product messages.

In recent years I've been supporting transformational projects, like mergers and rebrandings in the food industry to make sure that strategic vision, purpose and timing are met.

Clients, Projects &

Passion Projects

REWE Austria | BARILLA Austria | BARILLA Germany |  TABASCO Austria | Wasa Germany | PONA | Agrana Fruit | Österreich Werbung |  NÖM| LinkedIn | Disney Interactive | Eames Office | Korn/Ferry HQ Los Angeles | Red Bull Media House | Ströck Brot | Greenpeace | A1 Telekom | Drei Hutchison Austria | Dr. Schär |Landwirtschaftskammer |Garnier | WIFI Wien | Technikum Wien | Dr. Hauschka | ...

Passion Projects:

Vorfreude.Kaufen | Hosten statt Posten | Taste Austria | FoodCamp Vienna | Coolinary Talks| ...